A 60 Minutes report on banks involved in Fraudclosure may present more brand marketing headaches for some major banks. In a news story that premiered April 3rd, 2011 on CBS 60 Minutes, Scott Pelley revealed shocking news about how banks, including Wells Fargo and US Bank, had hired a firm to help track paperwork related to bank signatures. But what they ended up with according … [Read more...]
Recent Nielsen Survey Shows That Banks That Advertise Have Greater Consumer Confidence
What is the public thinking about your bank right now? Photo by victoriapeckham What's the value of a bank advertising during our economic crisis? It may be a lot greater than you'd think. In normal times, you might say a lack of advertising creates an "out of sight, out of mind" dilemma for banks. These days, it's more like, "out of sight, out of business." … [Read more...]
What’s The Value Of Twitter To Your Bank’s Marketing Strategy?
Bank of America. Wells Fargo. Numerous credit unions. These are the financial institutions that are finding their way onto Twitter and connecting with Twitter users. Who'll be next? Your bank? Or the community bank or credit union across the street? And has someone already "Twitter-jacked your brand?" … [Read more...]
Community Bank Customer Relationships Come Down To One Thing
Trust, Originally uploaded by Joe Nangle Trust. For community banks, it's the key marketing idea for your brand. Now more than ever. The thing about trust, is that you can talk about it all you want to in a marketing campaign. But it really doesn't mean much until it's backed up by ideas in action. … [Read more...]
How Does Social Media Marketing Apply To Community Banks?
Wells Fargo. Bank of America. These are a couple of the mega banks that have employed social media marketing strategies. In fact, the Wells Fargo case study is talked about quiet often in social media crowds online as it has been very successful. Feeling much better after starting to take two every morning before breakfast. ! Our ultimate goal is to provide safe generic drugs … [Read more...]