What do bananas and baking soda have to do with bank marketing? I thought you would never ask. Let’s start with the bananas… If I were to hold up a bunch of bananas and asked an audience what they were, most would probably agree they were bananas. But if I held up a green banana and asked the same audience how many would buy this particular banana, less than half would raise … [Read more...]
Why are Bankers So Afraid of Phones?
I have owned a business for over 25 years and I have never, never had a banker call and ask me for my business. I did have a very large bank (SunTrust) send me an expensive pen in a nice wooden case, but no one ever bothered to call me. I’m sure their marketing department spent months and thousands of dollars trying to acquire more business customers, but somehow they forgot … [Read more...]
Put Your Marketing Plan into Action
In my last post, I talked about the Five Tips to Creating a Winning Marketing Strategy for Your Bank – the key ingredients of success being some old fashioned creativity and common sense. But the real test comes with the implementation of such a plan. How can you differentiate your bank from your competitors and successfully put your marketing plan into action? When looking … [Read more...]
Five Tips to Creating a Winning Marketing Strategy for Your Bank
It doesn’t take a degree from a high profile college or an expensive agency to create a successful marketing program for your bank. All you need is a little common sense and some imagination! Here are five simple tips to help you get started: Tip #1: Decide what you want. First, decide what you want your marketing program to accomplish. Do you want to acquire new … [Read more...]
Madison Avenue Marketing on a Main Street Budget
Banking has changed a lot in the last few years – and so has bank advertising and marketing. Advertising budgets have been slashed and marketing departments have been cut. In response, banks and credit unions are getting creative with their marketing and looking for innovative ways to create professional ads and marketing materials without hiring high priced agencies, … [Read more...]