I was recently contacted by Chris Costanzo who writes for Bank Director Magazine for my thoughts on social media for banks for an article she was writing. She's written a fantastic article that features some great information on how banks like ShoreBank of Chicago and Umpqua Bank of Portland are using social media to better connect with customers.. There's also some great … [Read more...]
3 Ideas For Measuring ROI On Social Media Marketing For Banks
Some thoughts about ROI tangible and intangible benefits Originally uploaded by cambodia4kidsorg By Kevin McIntosh If your bank is considering social media marketing, it's likely that the question of ROI is one that keeps coming up. Fortunately, you don't have to be an Einstein to figure out some of the answers. … [Read more...]
Bank Of America “One – U2” – A Case Study In Social Media And Going Viral
I don't know if you ever saw this B of A video that went viral back at the end of 2006. While it's old news now, there are some reminders that it leaves us when talking about social media marketing. The video featured 2 Bank Of America executives at a company conference performing their rendition of U2's "One" with their own lyrics including lines like “Integration has never … [Read more...]
How Social Media Can Help Your Bank
Bank Marketing Strategy: Somewhere There's A Bank View more documents from macwriter2007. This quick SlideShare presentation may give you some ideas on using social media marketing for your community bank. My workshop will give you lots more ideas. … [Read more...]
What Your Bank Can Learn About Social Media Marketing From A County Fair
Corn Dogs Anyone? Photo by emdot I love county fairs and state fairs. I think I set a record for state fair attendance at the 1998 Indiana State Fair. I probably set another record for the most corn dogs consumed in one week. Thinking about that got me thinking about social media marketing for banks. Actually it was the other way around. … [Read more...]