President Obama has made history again this week by taking transparency to a whole new level with an online town hall meeting with America. Americans were allowed to submit questions to WhiteHouse.gov or vote on questions they wanted to see the President answer. Those questions and votes were compiled, and the President responded to those questions getting the most … [Read more...]
Recent Nielsen Survey Shows That Banks That Advertise Have Greater Consumer Confidence
What is the public thinking about your bank right now? Photo by victoriapeckham What's the value of a bank advertising during our economic crisis? It may be a lot greater than you'd think. In normal times, you might say a lack of advertising creates an "out of sight, out of mind" dilemma for banks. These days, it's more like, "out of sight, out of business." … [Read more...]
What A Coffee Shop Can Teach Your Bank About Building Community
As with so many self employed people, I have a favorite place to work. It's an independently-owned coffee shop here in Murfreesboro, called JoZoara. It's been in business for about a year. The year prior, there was another coffee shop here at this very same location. But they didn't last long. Yet, here we are in the midst of a much worse economy than back when the other shop … [Read more...]
It’s Time To Put Some Community Into Your Community Bank’s Website
Originally uploaded by Darin Barry If you look at your bank's website what do you see? Information about checking account and savings products? A place to log in to your online banking account? In other words, stuff that's all about the bank. That's all important content. But it's content that can be found on any community bank's website. Community banking is … [Read more...]
What’s The Value Of Twitter To Your Bank’s Marketing Strategy?
Bank of America. Wells Fargo. Numerous credit unions. These are the financial institutions that are finding their way onto Twitter and connecting with Twitter users. Who'll be next? Your bank? Or the community bank or credit union across the street? And has someone already "Twitter-jacked your brand?" … [Read more...]