Networking is essential for business development. We all have networks that connect us with colleagues, peers, prospects and referral sources. If you want to grow your business, you need to network, but many times the tried and true ways of networking have become stale, no longer produce leads, referrals or connections, and are a waste of your time. May be it’s time to break … [Read more...]
Bank Marketers: Are You Connecting with Seniors to Meet Their Needs?
While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. Murtha cited a recent survey that found that by 2018 nearly 70 percent of all disposable income in the United States will belong to … [Read more...]
Millennial’s Matter to Bank Marketing
A generation ago, bankers could count on young people –piggy banks in hand -- riding their parents’ coattails to the neighborhood branch. As the years passed a kid who opened a savings account at 10 opened a checking account or a student loan at the same bank before heading off to college at 18. In a few years, that meant a mortgage, a college fund for their children, or an … [Read more...]
Lessons from Ralphie and “A Christmas Story” for Banks to Ponder
A Christmas Story, the 1983 film based on the late writer Jean Shepherd’s story of Ralphie and his quest for a Red Ryder BB Gun from Santa Claus, is a holiday classic. The story takes place in small-town Indiana before World War II. - The heartwarming film, A Christmas Story reminds us of the simple joys of Christmases past. We’re reminded too, of those snafus that befall … [Read more...]
Bank Marketers: Will New Gallup Poll on Social Media Change Your Strategy?
A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. The article cites the Gallup poll reports a clear majority of Americans say social media have no effect at all on their purchasing … [Read more...]