The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the acceptance of using social media in marketing communications … [Read more...]
Top 10 Marketing Questions for Bank Marketers in a Social World
Remember the day when having a web site was the number one task on your list? Fast forward 10 years, and now the bare minimum requirement that banks need in order to be found and connect with their prospects is a website. Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your … [Read more...]
What “Bank Marketing” Can Learn About Social Media from Jimmy Fallon
Jimmy Fallon debuted as the sixth person to host The Tonight Show last week with 11.3 million viewers, hitting the highest ratings in five years. If you are a Jay Leno fan and/or never stayed up past the midnight hour to watch Fallon, you might not have known what to expect from the new kid in this time slot. But, Fallon has a secret weapon that helped propel him into this … [Read more...]
Social media and your bank – what your customers are saying about you and what you can do about it.
Several years ago, a friend of mine had her satellite radio stolen from her car as it sat in her driveway. She promptly called and reported it stolen, requesting that service to the radio be cancelled immediately. Instead – despite multiple calls, complaints and tears – the company charged her monthly for a radio that she no longer even owned for the next three … [Read more...]
7 things Chick-fil-A taught us about marketing
If I were the marketing director for Chick-fil-A, I would be buying full-page ads in the Chicago, Boston and San Francisco papers, thanking their local politicians for increasing sales over 100% in one day. With just a few words from Boston Mayor Thomas Menino, Chicago Mayor Rahm Emanuel, and San Francisco Mayor Edwin Lee, Chick-fil-A had millions of passionate customers all … [Read more...]