My friend Paul has an addiction. His substance of choice isn’t dangerous. In fact, it’s delightful, especially over ice. It’s Dr. Pepper. So imagine his horror this week when social media blew up with something that looked very much like a corporate press release, announcing that Dr. Pepper, the popular soft drink, would cease production this summer. Fellow Peppers … [Read more...]
What “Bank Marketing” Can Learn About Social Media from Jimmy Fallon
Jimmy Fallon debuted as the sixth person to host The Tonight Show last week with 11.3 million viewers, hitting the highest ratings in five years. If you are a Jay Leno fan and/or never stayed up past the midnight hour to watch Fallon, you might not have known what to expect from the new kid in this time slot. But, Fallon has a secret weapon that helped propel him into this … [Read more...]
3 Ideas For Measuring ROI On Social Media Marketing For Banks
Some thoughts about ROI tangible and intangible benefits Originally uploaded by cambodia4kidsorg By Kevin McIntosh If your bank is considering social media marketing, it's likely that the question of ROI is one that keeps coming up. Fortunately, you don't have to be an Einstein to figure out some of the answers. … [Read more...]
Bank Of America “One – U2” – A Case Study In Social Media And Going Viral
I don't know if you ever saw this B of A video that went viral back at the end of 2006. While it's old news now, there are some reminders that it leaves us when talking about social media marketing. The video featured 2 Bank Of America executives at a company conference performing their rendition of U2's "One" with their own lyrics including lines like “Integration has never … [Read more...]