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By Neal Reynolds, Bank Marketing and Advertising Strategist

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Good medicine: What banks can learn from the Dr. Pepper hoax

April 30, 2016 By Neal Reynolds

dr.pepper

My friend Paul has an addiction. His substance of choice isn’t dangerous. In fact, it’s delightful, especially over ice. It’s Dr. Pepper. So imagine his horror this week when social media blew up with something that looked very much like a corporate press release, announcing that Dr. Pepper, the popular soft drink, would cease production this summer. Fellow Peppers … [Read more...]

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