The number one hurdle to using social media expressed by many bank marketers is, “I don’t have the time to use social media.” So how does a bank marketer find the time? Work Smarter, Not Harder By working smarter and implementing time management strategies, bank marketers can overcome the obstacles that keep them from investing in using social media. This can be done by … [Read more...]
The priceless, timeless tool of old-school social media.
Call it “old-school social media,” better known as the thank-you note. You remember the handwritten note, those things your Mom fussed at you to finish after graduation. They may seem an antiquated notion in the age of social media. But the thank-you note is an important tool, not only in marketing, but it communicating appreciation to your team members. A healthcare … [Read more...]
Good medicine: What banks can learn from the Dr. Pepper hoax
My friend Paul has an addiction. His substance of choice isn’t dangerous. In fact, it’s delightful, especially over ice. It’s Dr. Pepper. So imagine his horror this week when social media blew up with something that looked very much like a corporate press release, announcing that Dr. Pepper, the popular soft drink, would cease production this summer. Fellow Peppers … [Read more...]
Do’s and don’ts of social media
Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. In summary: “It’s not personal. It’s business.” Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page. … [Read more...]
Best Practices for Bank Marketers Using LinkedIn Company Pages
Are you taking advantage of LinkedIn’s company pages to expand your institutions brand presence, foster relationships by attracting followers, and increase lead generation opportunities? According to the LinkedIn Audience 360 Study, LinkedIn members are almost 50 percent more likely to buy from a company they engage with on LinkedIn and 80 percent of LinkedIn members want to … [Read more...]