Bank Marketing Strategy + Ideas

By Neal Reynolds, Bank Marketing and Advertising Strategist

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The switch is on – switching banks is becoming a lot easier

November 7, 2011 By Neal Reynolds

For several years now, I’ve been preaching about how banks and credit unions need to get their customers to use online bill pay and direct deposit. The reason is simple: the more bills a person or business pays online, the less likely they are to switch to another financial institution. Once a person inputs all of their vendors and monthly bills, they won’t want to go … [Read more...]

Online Bill Pay – Make Them Customers for Life!

May 13, 2011 By Neal Reynolds

A few years back, my cable went out suddenly during a football party. The wings were hot, the beer on ice. We were all sitting eagerly in front of the television, decked in orange and blue . . . and then, just after the first play of the game: blackout. I was so angry that I vowed to never pay for another service from them ever again. I called a satellite company the very … [Read more...]

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