As a small business owner, I remember the days when deposits had to be made at my bank by 2:00 PM. The mailman would sometimes be late coming by my office, so I would always stress out over covering the checks I needed to pay or had already written. I even kept a map of all the bank branches so that if a client called to pick up a check, I knew where I could make the deposit … [Read more...]
7 Disciplines You Should Expect from Your Banking Sales Team
No matter how creative or innovative your marketing ideas are for your bank, you have to have the right salespeople in place to effectively carry out your strategy. But when hiring or managing your salespeople, how do you know who has what it takes? Here are some tips from my friend, Louie Bernstein of www.sales-getters.com, who has over 22 years of experience successfully … [Read more...]
Bananas, Baking Soda and Bank Marketing
What do bananas and baking soda have to do with bank marketing? I thought you would never ask. Let’s start with the bananas… If I were to hold up a bunch of bananas and asked an audience what they were, most would probably agree they were bananas. But if I held up a green banana and asked the same audience how many would buy this particular banana, less than half would raise … [Read more...]
What is a QR Code, Anyway?
So, you just got your Facebook page up and running and have subscribed to a few industry blogs for new marketing ideas for your bank. You are feeling pretty good – like you’re maybe even ahead of the game. But just as you start to relax, you see something new. What’s that black-and-white puzzle-looking square on the back of your hamburger wrapper? And there’s another one on … [Read more...]
Digital Signs: They’re Not Just for Customers!
Banks, like other companies, spend countless hours and thousands of dollars each year communicating with their employees. And bankers, like the customers they serve, are changing the way they prefer to communicate. Introducing new policies, products and procedures to bankers in multiple branches requires substantial investments of time, money and energy to prepare and … [Read more...]