Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. They’re uncomplicated, inexpensive and can spark a buzz among current and prospective customers. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a … [Read more...]
Digital local advertising is on the rise; Some ideas for banks
For the first time, online local advertising is expected to overtake all local analog media. In fact, digital is expected to eat up more than half of all local ad dollars in 2016, according to Borrell Associates. In fact, Borrell predicts that online local advertising is expected to grow by 36.9 percent, ahead of last year’s rate of 34.9 percent. Overall advertising is expected … [Read more...]
Business Owners Are No Longer Rushing To The Bank
Years ago, as a small business owner, I spent a lot of time waiting for the mailman. Cash was always tight, and I held out hope that what the mailman delivered would be enough to cover all the checks that had already been mailed. Many of my clients had said the “check was in the mail,” so it was just a matter of time before they arrived. Back then deposits had to … [Read more...]
Why Banks are like Flower Shops
Years ago, I invested in a flower shop. It wasn’t your typical corner flower shop filled with red carnations and yellow roses. In fact, we didn’t even have a shop. All we had was a van for deliveries. I researched the flower industry and found that flower shops have very high margins, but very small profits. The main reason for this is the overhead cost and the fact that … [Read more...]