No matter how creative or innovative your marketing ideas are for your bank, you have to have the right salespeople in place to effectively carry out your strategy. But when hiring or managing your salespeople, how do you know who has what it takes? Here are some tips from my friend, Louie Bernstein of www.sales-getters.com, who has over 22 years of experience successfully … [Read more...]
What is a QR Code, Anyway?
So, you just got your Facebook page up and running and have subscribed to a few industry blogs for new marketing ideas for your bank. You are feeling pretty good – like you’re maybe even ahead of the game. But just as you start to relax, you see something new. What’s that black-and-white puzzle-looking square on the back of your hamburger wrapper? And there’s another one on … [Read more...]
Digital Signs: They’re Not Just for Customers!
Banks, like other companies, spend countless hours and thousands of dollars each year communicating with their employees. And bankers, like the customers they serve, are changing the way they prefer to communicate. Introducing new policies, products and procedures to bankers in multiple branches requires substantial investments of time, money and energy to prepare and … [Read more...]
Social Media for Community Banks
I work with a lot of community banks around the country and many of them are asking about social media. Should we be on Facebook? Should we Tweet? What about LinkedIn? I tell them that before they start worrying about all of this new media, they should concentrate on two of the oldest and most proven forms of social media: the mail and the telephone. Instead of worrying … [Read more...]
Till Death Do Us Part
In this new era of banking, banks need to start rethinking the way they handle their customers. In the past, most banks just looked at how many new customers they acquired each month or how many new checking or CD accounts were opened. But today, banks have to think about cross-selling or up-selling their current customers to additional products or services. The more products … [Read more...]