Several years ago, a friend of mine had her satellite radio stolen from her car as it sat in her driveway. She promptly called and reported it stolen, requesting that service to the radio be cancelled immediately. Instead – despite multiple calls, complaints and tears – the company charged her monthly for a radio that she no longer even owned for the next three … [Read more...]
3 Ideas For Measuring ROI On Social Media Marketing For Banks
Some thoughts about ROI tangible and intangible benefits Originally uploaded by cambodia4kidsorg By Kevin McIntosh If your bank is considering social media marketing, it's likely that the question of ROI is one that keeps coming up. Fortunately, you don't have to be an Einstein to figure out some of the answers. … [Read more...]