Bank Marketing Strategy + Ideas

By Neal Reynolds, Bank Marketing and Advertising Strategist

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The EMV Chip Card Transition

January 19, 2016 By Neal Reynolds

Perhaps the biggest issue in financial services during the last half of calendar 2015 – along with the Federal Reserve’s December decision to raise interest rates – was the Europay, Mastercard, Visa or EMV Chip Card. While major institutions like Chase and stores like Target made the transition with their customers, recent surveys reveal that 56 percent of Americans don’t … [Read more...]

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