Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? Easy access to information online has allowed consumers to search for their products and services using the web before actually visiting a “brick and mortar” location or even speaking to someone at the business. Whether we like it or … [Read more...]
Banks and Mobile Banking: Fish or Cut Bait!
As we say in the south, either fish or cut bait. When it comes to mobile banking, banks had better get on board or start looking for a closed sign. In the last couple of months, I spoke at the Nebraska Bankers Association Marketing Conference and at the Wolters Kluwer Financial Services Users Summit. I was shocked at the number of banks that said, “We’ll never offer … [Read more...]
A Bank Blog on Bank Blogs
I’m sure half of you reading this blog are sitting there thinking, “What in the world does a bank need with a blog?” The other half is probably thinking, “What in the world is a blog?” Webster describes a “blog” as a website that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer. That’s exactly what … [Read more...]
Community banks and credit unions look online for marketing help
As community banks and credit unions continue to weather the storm, marketing departments have had to make do with smaller budgets and fewer staff. Marketers of these financial institutions are charged with creatively generating revenue and exploring untapped markets for new customers – all with fewer resources. To make the most of their marketing dollars, many banks and … [Read more...]