The threat of potential financial abuse is one that elderly Americans are facing at an alarming rate. In a June 2018 white paper, “Elder Financial Exploitation. Why it is a concern, what regulators are doing about it, and looking ahead,” issued by the US Securities and Exchange Commission, author Stephen Deane called elder financial exploitation “a public health … [Read more...]
The Negative Social Review… Is There Such a Thing?
In one of our more recent blogs, we talked a bit about the benefits of social media. Since then, we’ve been hearing from some financial institutions that, well, weren’t convinced that a social media marketing program was right for them. Their reasoning? Negative comments. Is that a legitimate concern? Well, the honest answer is yes… and no. The reasons behind the … [Read more...]
Community banks and the power of tradition.
As August wanes and autumn draws near, only days remain until the start of the college football season. Regular readers of this blog know my story. In the early 1970’s as a freshman at Auburn University, I was part of a small army of non-scholarship players, better known as “walk-ons,” kids armed only with the dream of earning the right to wear the orange and blue, and perhaps … [Read more...]
10 ideas to boost your bank brand
Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. They’re uncomplicated, inexpensive and can spark a buzz among current and prospective customers. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a … [Read more...]
The power of “old-school social media”
I have a friend, a retired executive for a well-known global brand. On a wall in his home hangs a letter. It’s not a letter from his CEO, the President of the United States or a celebrity. It’s a rejection letter he wrote to a job candidate who didn’t fit the bill for his department. Unusual as this may seem, hear me out. The bright young woman came in to interview, … [Read more...]