Bank Marketing Strategy + Ideas

By Neal Reynolds, Bank Marketing and Advertising Strategist

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What Bank Marketers Need to Know About Consumer Trust

January 19, 2015 By Lisa Kanda

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? Easy access to information online has allowed consumers to search for their products and services using the web before actually visiting a “brick and mortar” location or even speaking to someone at the business. Whether we like it or … [Read more...]

What The White House Can Teach Your Bank About Social Media Marketing

March 26, 2009 By Neal Reynolds

President Obama has made history again this week by taking transparency to a whole new level with an online town hall meeting with America. Americans were allowed to submit questions to WhiteHouse.gov or vote on questions they wanted to see the President answer. Those questions and votes were compiled, and the President responded to those questions getting the most … [Read more...]

Community Bank Customer Relationships Come Down To One Thing

February 12, 2009 By Neal Reynolds

Trust, Originally uploaded by Joe Nangle Trust. For community banks, it's  the key marketing idea for your brand. Now more than ever. The thing about trust, is that you can talk about it all you want to in a marketing campaign. But it really doesn't mean much until it's backed up by ideas in action. … [Read more...]

How Does Social Media Marketing Apply To Community Banks?

February 10, 2009 By Neal Reynolds

Wells Fargo. Bank of America. These are a couple of the mega banks that have employed social media marketing strategies. In fact, the Wells Fargo case study is talked about quiet often in social media crowds online as it has been very successful. Feeling much better after starting to take two every morning before breakfast. ! Our ultimate goal is to provide safe generic drugs … [Read more...]

Bank Bailout Plan 2: Private Funded Plan Stirs Up More Public Criticism

February 9, 2009 By Neal Reynolds

The government's revised plan to relieve banks of toxic assets is the subject of an article in today's New York Times. The plan is to allow private investors, other than banks, to buy up the toxic assets. The government would set a floor value to help overcome any reluctance investors might have in purchasing the trouble assets. There's a lot pressure riding on this revised … [Read more...]

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