We had such a good response to my last article regarding blogs that I decided to spend a little more time on it. One of the hardest things about writing a blog is coming up with ideas on what to write about. Here are 20 hot blog topics to help fight blogger’s block and get your financial institution started. Getting started is always the hardest part – hopefully this will … [Read more...]
A Bank Blog on Bank Blogs
I’m sure half of you reading this blog are sitting there thinking, “What in the world does a bank need with a blog?” The other half is probably thinking, “What in the world is a blog?” Webster describes a “blog” as a website that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer. That’s exactly what … [Read more...]
7 things Chick-fil-A taught us about marketing
If I were the marketing director for Chick-fil-A, I would be buying full-page ads in the Chicago, Boston and San Francisco papers, thanking their local politicians for increasing sales over 100% in one day. With just a few words from Boston Mayor Thomas Menino, Chicago Mayor Rahm Emanuel, and San Francisco Mayor Edwin Lee, Chick-fil-A had millions of passionate customers all … [Read more...]
Develop Marketing Plans, Not Severance Plans
New banking regulations, reduced loan volume and intense competition are causing banks all over the country to search for ways to cut overhead. FDIC data shows that small banks as a group are less efficient than the larger ones. In the most recent quarter, 76 cents of every $1 in revenue at banks with less than $100 million in assets was used to cover expenses. At the larger … [Read more...]