Bank Marketing Strategy + Ideas

By Neal Reynolds, Bank Marketing and Advertising Strategist

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Social media and your bank – what your customers are saying about you and what you can do about it.

November 6, 2012 By Neal Reynolds

Several years ago, a friend of mine had her satellite radio stolen from her car as it sat in her driveway. She promptly called and reported it stolen, requesting that service to the radio be cancelled immediately. Instead – despite multiple calls, complaints and tears – the company charged her monthly for a radio that she no longer even owned for the next three … [Read more...]

Got Blogger’s Block? 20 Hot Topics to get you started….

October 9, 2012 By Neal Reynolds

We had such a good response to my last article regarding blogs that I decided to spend a little more time on it. One of the hardest things about writing a blog is coming up with ideas on what to write about. Here are 20 hot blog topics to help fight blogger’s block and get your financial institution started. Getting started is always the hardest part – hopefully this will … [Read more...]

What really makes a Community Bank?

February 21, 2012 By Neal Reynolds

Why do you call yourself a community bank? Is it because your bank’s owners, directors and employees live in your community? Are they involved in the community? Do they belong to the Rotary Club? Do they sing in the church choir? Do they lead a Boy Scout Troup? If not, why not? Being involved in the community is the only way to really be a community bank and it’s one of … [Read more...]

How can you put more “community” into your community bank?

May 25, 2011 By Neal Reynolds

What truly makes a bank a community bank? Is it because it’s in a small town or community? Is it because the money comes from and stays in the community? If that’s the case, why isn’t the local grocery store called a community grocery store?  Is your favorite restaurant referred to as a community restaurant? I think most bankers in “community banks” want you to believe … [Read more...]

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