As August wanes and autumn draws near, only days remain until the start of the college football season. Regular readers of this blog know my story. In the early 1970’s as a freshman at Auburn University, I was part of a small army of non-scholarship players, better known as “walk-ons,” kids armed only with the dream of earning the right to wear the orange and blue, and perhaps … [Read more...]
The powerful, but quiet marketing message of the Best Banks
In mid-January, ”American Banker” released its list of “The Best Banks to Work For”. The title alone may beg the question: What in the world does employee happiness have to do with marketing a bank?’ Plenty. Just take a look at three of the banks on the list and how they go the extra mile for the employees. And moreover, think about the message those happy employees … [Read more...]
Opening Doors At Banks
To hear politicians and social activists and critics tell it, the financial services industry – banks included – is driven by greed. Profit, the critics contend, is the sole motivation for a bank to unlock its doors each morning. But a November 2015 story in the American Bankers Association Banking Journal tells a far different story, of how two executives at a … [Read more...]
Bank Marketers: Are You Connecting with Seniors to Meet Their Needs?
While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. Murtha cited a recent survey that found that by 2018 nearly 70 percent of all disposable income in the United States will belong to … [Read more...]
What Bank Marketers Need to Know About Consumer Trust
Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? Easy access to information online has allowed consumers to search for their products and services using the web before actually visiting a “brick and mortar” location or even speaking to someone at the business. Whether we like it or … [Read more...]