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By Neal Reynolds, Bank Marketing and Advertising Strategist

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Why Banks are like Flower Shops

September 29, 2011 By Neal Reynolds

Years ago, I invested in a flower shop. It wasn’t your typical corner flower shop filled with red carnations and yellow roses. In fact, we didn’t even have a shop. All we had was a van for deliveries. I researched the flower industry and found that flower shops have very high margins, but very small profits. The main reason for this is the overhead cost and the fact that … [Read more...]

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