Bank Marketing Strategy + Ideas

By Neal Reynolds, Bank Marketing and Advertising Strategist

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And The Mobile Banking Winner Is…Google Wallet?

December 28, 2011 By Neal Reynolds

There is a great article in the latest edition of FastCompany.com titled Mobile Melee. It describes the companies and industries that are fighting it out to turn smart phones into “wallets” and who could ultimately control the multi-trillion dollar U.S. payments industry. The interesting thing about the article is that it predicts that banks will be the first ones out of … [Read more...]

Why Banks are like Flower Shops

September 29, 2011 By Neal Reynolds

Years ago, I invested in a flower shop. It wasn’t your typical corner flower shop filled with red carnations and yellow roses. In fact, we didn’t even have a shop. All we had was a van for deliveries. I researched the flower industry and found that flower shops have very high margins, but very small profits. The main reason for this is the overhead cost and the fact that … [Read more...]

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