Bank Marketing Strategy + Ideas

By Neal Reynolds, Bank Marketing and Advertising Strategist

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The switch is on – switching banks is becoming a lot easier

November 7, 2011 By Neal Reynolds

For several years now, I’ve been preaching about how banks and credit unions need to get their customers to use online bill pay and direct deposit. The reason is simple: the more bills a person or business pays online, the less likely they are to switch to another financial institution. Once a person inputs all of their vendors and monthly bills, they won’t want to go … [Read more...]

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