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By Neal Reynolds, Bank Marketing and Advertising Strategist

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CBS 60 Minutes Airs Story On Banks Fraudclosure Crisis

April 4, 2011 By Neal Reynolds

A 60 Minutes report on banks involved in Fraudclosure may present more brand marketing headaches for some major banks. In a news story that premiered April 3rd, 2011 on CBS 60 Minutes, Scott Pelley revealed shocking news about how banks, including Wells Fargo and US Bank, had hired a firm to help track paperwork related to bank signatures. But what they ended up with according … [Read more...]

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