Bank Marketing Strategy + Ideas

By Neal Reynolds, Bank Marketing and Advertising Strategist

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FDIC’s welcome sign for de novos might as well be unplugged.

July 28, 2016 By Neal Reynolds

Welcome

These days, when some in the political circle are calling for an expansion of Dodd-Frank, the chairman of the FDIC, Martin Gruenberg decided in April to ease regulations in an effort to try to jump start the creation of new banks. As you know, the number of de novos sagged after the Great Recession. In short, Gruenberg slashed the period of microscopic regulatory scrutiny … [Read more...]

Why Banks are like Flower Shops

September 29, 2011 By Neal Reynolds

Years ago, I invested in a flower shop. It wasn’t your typical corner flower shop filled with red carnations and yellow roses. In fact, we didn’t even have a shop. All we had was a van for deliveries. I researched the flower industry and found that flower shops have very high margins, but very small profits. The main reason for this is the overhead cost and the fact that … [Read more...]

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