A few years back, my cable went out suddenly during a football party. The wings were hot, the beer on ice. We were all sitting eagerly in front of the television, decked in orange and blue . . . and then, just after the first play of the game: blackout. I was so angry that I vowed to never pay for another service from them ever again. I called a satellite company the very … [Read more...]
Till Death Do Us Part
In this new era of banking, banks need to start rethinking the way they handle their customers. In the past, most banks just looked at how many new customers they acquired each month or how many new checking or CD accounts were opened. But today, banks have to think about cross-selling or up-selling their current customers to additional products or services. The more products … [Read more...]
Why are Bankers So Afraid of Phones?
I have owned a business for over 25 years and I have never, never had a banker call and ask me for my business. I did have a very large bank (SunTrust) send me an expensive pen in a nice wooden case, but no one ever bothered to call me. I’m sure their marketing department spent months and thousands of dollars trying to acquire more business customers, but somehow they forgot … [Read more...]
Put Your Marketing Plan into Action
In my last post, I talked about the Five Tips to Creating a Winning Marketing Strategy for Your Bank – the key ingredients of success being some old fashioned creativity and common sense. But the real test comes with the implementation of such a plan. How can you differentiate your bank from your competitors and successfully put your marketing plan into action? When looking … [Read more...]
Five Tips to Creating a Winning Marketing Strategy for Your Bank
It doesn’t take a degree from a high profile college or an expensive agency to create a successful marketing program for your bank. All you need is a little common sense and some imagination! Here are five simple tips to help you get started: Tip #1: Decide what you want. First, decide what you want your marketing program to accomplish. Do you want to acquire new … [Read more...]