What do bananas and baking soda have to do with bank marketing? I thought you would never ask. Let’s start with the bananas… If I were to hold up a bunch of bananas and asked an audience what they were, most would probably agree they were bananas. But if I held up a green banana and asked the same audience how many would buy this particular banana, less than half would raise … [Read more...]
What is a QR Code, Anyway?
So, you just got your Facebook page up and running and have subscribed to a few industry blogs for new marketing ideas for your bank. You are feeling pretty good – like you’re maybe even ahead of the game. But just as you start to relax, you see something new. What’s that black-and-white puzzle-looking square on the back of your hamburger wrapper? And there’s another one on … [Read more...]
Digital Signs: They’re Not Just for Customers!
Banks, like other companies, spend countless hours and thousands of dollars each year communicating with their employees. And bankers, like the customers they serve, are changing the way they prefer to communicate. Introducing new policies, products and procedures to bankers in multiple branches requires substantial investments of time, money and energy to prepare and … [Read more...]
How can you put more “community” into your community bank?
What truly makes a bank a community bank? Is it because it’s in a small town or community? Is it because the money comes from and stays in the community? If that’s the case, why isn’t the local grocery store called a community grocery store? Is your favorite restaurant referred to as a community restaurant? I think most bankers in “community banks” want you to believe … [Read more...]
Social Media for Community Banks
I work with a lot of community banks around the country and many of them are asking about social media. Should we be on Facebook? Should we Tweet? What about LinkedIn? I tell them that before they start worrying about all of this new media, they should concentrate on two of the oldest and most proven forms of social media: the mail and the telephone. Instead of worrying … [Read more...]