The number one hurdle to using social media expressed by many bank marketers is, “I don’t have the time to use social media.” So how does a bank marketer find the time? Work Smarter, Not Harder By working smarter and implementing time management strategies, bank marketers can overcome the obstacles that keep them from investing in using social media. This can be done by … [Read more...]
How to Write a Social Media Policy for Your Financial Institution
The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the acceptance of using social media in marketing communications … [Read more...]