Bank Marketing Strategy + Ideas

By Neal Reynolds, Bank Marketing and Advertising Strategist

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How can you put more “community” into your community bank?

May 25, 2011 By Neal Reynolds

What truly makes a bank a community bank? Is it because it’s in a small town or community? Is it because the money comes from and stays in the community? If that’s the case, why isn’t the local grocery store called a community grocery store?  Is your favorite restaurant referred to as a community restaurant? I think most bankers in “community banks” want you to believe … [Read more...]

Online Bill Pay – Make Them Customers for Life!

May 13, 2011 By Neal Reynolds

A few years back, my cable went out suddenly during a football party. The wings were hot, the beer on ice. We were all sitting eagerly in front of the television, decked in orange and blue . . . and then, just after the first play of the game: blackout. I was so angry that I vowed to never pay for another service from them ever again. I called a satellite company the very … [Read more...]

CBS 60 Minutes Airs Story On Banks Fraudclosure Crisis

April 4, 2011 By Neal Reynolds

A 60 Minutes report on banks involved in Fraudclosure may present more brand marketing headaches for some major banks. In a news story that premiered April 3rd, 2011 on CBS 60 Minutes, Scott Pelley revealed shocking news about how banks, including Wells Fargo and US Bank, had hired a firm to help track paperwork related to bank signatures. But what they ended up with according … [Read more...]

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