Banking has changed a lot in the last few years – and so has bank advertising and marketing. Advertising budgets have been slashed and marketing departments have been cut. In response, banks and credit unions are getting creative with their marketing and looking for innovative ways to create professional ads and marketing materials without hiring high priced agencies, … [Read more...]
What Your Bank Can Learn About Social Media Marketing From A County Fair
Corn Dogs Anyone? Photo by emdot I love county fairs and state fairs. I think I set a record for state fair attendance at the 1998 Indiana State Fair. I probably set another record for the most corn dogs consumed in one week. Thinking about that got me thinking about social media marketing for banks. Actually it was the other way around. … [Read more...]
It’s Time To Put Some Community Into Your Community Bank’s Website
Originally uploaded by Darin Barry If you look at your bank's website what do you see? Information about checking account and savings products? A place to log in to your online banking account? In other words, stuff that's all about the bank. That's all important content. But it's content that can be found on any community bank's website. Community banking is … [Read more...]
What’s The Value Of Twitter To Your Bank’s Marketing Strategy?
Bank of America. Wells Fargo. Numerous credit unions. These are the financial institutions that are finding their way onto Twitter and connecting with Twitter users. Who'll be next? Your bank? Or the community bank or credit union across the street? And has someone already "Twitter-jacked your brand?" … [Read more...]
Community Bank Customer Relationships Come Down To One Thing
Trust, Originally uploaded by Joe Nangle Trust. For community banks, it's the key marketing idea for your brand. Now more than ever. The thing about trust, is that you can talk about it all you want to in a marketing campaign. But it really doesn't mean much until it's backed up by ideas in action. … [Read more...]