Joe Wheeler has spent more than two decades in the financial services industry, much of that time helping community banks to craft strategic plans, while at the same time incorporating risk management and regulatory considerations into the strategic equation. In a recent article on the web site cbinsight.com, Wheeler tosses an interesting ingredient into the risk management … [Read more...]
The powerful, but quiet marketing message of the Best Banks
In mid-January, ”American Banker” released its list of “The Best Banks to Work For”. The title alone may beg the question: What in the world does employee happiness have to do with marketing a bank?’ Plenty. Just take a look at three of the banks on the list and how they go the extra mile for the employees. And moreover, think about the message those happy employees … [Read more...]
Bank marketing and Ziggy Stardust (Seriously)
The passing of rock n’ roll legend David Bowie earlier this year at 69 may seem to have as much in common with the pinstriped, buttoned-down world of bank marketing as a peacock in a flock of pigeons. But bankers can learn a thing or two from Ziggy Stardust and Bowie’s various other rock incarnations: Consider: Branding: Before the world even knew a David Bowie, or … [Read more...]
Millennial’s Matter to Bank Marketing
A generation ago, bankers could count on young people –piggy banks in hand -- riding their parents’ coattails to the neighborhood branch. As the years passed a kid who opened a savings account at 10 opened a checking account or a student loan at the same bank before heading off to college at 18. In a few years, that meant a mortgage, a college fund for their children, or an … [Read more...]
Banks are branching out to get customers into their branches
By Neal Reynolds A few weeks ago, I wrote a blog entitled, “Prevent bank branch closings with free WiFi” that received a huge response. Then, just last week, the Wall Street Journal wrote an article “Bank To-Do List: Make a Deposit, Grab a Brew, Maybe Strike a Pose,” where they talked about the many ways banks are drawing potential customers into their branches. Umpqua … [Read more...]