For the first time, online local advertising is expected to overtake all local analog media. In fact, digital is expected to eat up more than half of all local ad dollars in 2016, according to Borrell Associates. In fact, Borrell predicts that online local advertising is expected to grow by 36.9 percent, ahead of last year’s rate of 34.9 percent. Overall advertising is expected … [Read more...]
Lessons from Ralphie and “A Christmas Story” for Banks to Ponder
A Christmas Story, the 1983 film based on the late writer Jean Shepherd’s story of Ralphie and his quest for a Red Ryder BB Gun from Santa Claus, is a holiday classic. The story takes place in small-town Indiana before World War II. - The heartwarming film, A Christmas Story reminds us of the simple joys of Christmases past. We’re reminded too, of those snafus that befall … [Read more...]
Business Owners Are No Longer Rushing To The Bank
Years ago, as a small business owner, I spent a lot of time waiting for the mailman. Cash was always tight, and I held out hope that what the mailman delivered would be enough to cover all the checks that had already been mailed. Many of my clients had said the “check was in the mail,” so it was just a matter of time before they arrived. Back then deposits had to … [Read more...]
Bank Directors and Officers: How to Prepare for a FDIC Lawsuit
Over the past few weeks many articles have been published about the damage that has been caused by lawsuits the FDIC has filed against bank directors and officers. I know there were some things going on in a few banks that weren’t always done appropriately or legally, but the problem is that much of this activity had been occurring for years. As Warren Buffet once said, “Only … [Read more...]
7 things Chick-fil-A taught us about marketing
If I were the marketing director for Chick-fil-A, I would be buying full-page ads in the Chicago, Boston and San Francisco papers, thanking their local politicians for increasing sales over 100% in one day. With just a few words from Boston Mayor Thomas Menino, Chicago Mayor Rahm Emanuel, and San Francisco Mayor Edwin Lee, Chick-fil-A had millions of passionate customers all … [Read more...]