I love this time of year, for a variety of reasons— temperatures dropping, leaves changing, and of course, college football. We just went through the season for patriotism. Memorial Day is the season’s unofficial start. Flag Day, Independence Day, Labor Day, all reminders of the work, symbols and sacrifice that made our country great. The other day, while wandering … [Read more...]
5 Bank Marketing Lessons From Collegiate Athletic Recruiting
As some of you may know, I played college football in the rough-and-tumble Southeastern Conference. In my part of the world, there are three sports seasons – football season, spring practice and recruiting season. If you don’t see a connection between college football and the world of banking, think again. Both are big-money concerns. And college football is such a part of … [Read more...]
10 ideas to boost your bank brand
Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. They’re uncomplicated, inexpensive and can spark a buzz among current and prospective customers. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a … [Read more...]
Bank marketing and Ziggy Stardust (Seriously)
The passing of rock n’ roll legend David Bowie earlier this year at 69 may seem to have as much in common with the pinstriped, buttoned-down world of bank marketing as a peacock in a flock of pigeons. But bankers can learn a thing or two from Ziggy Stardust and Bowie’s various other rock incarnations: Consider: Branding: Before the world even knew a David Bowie, or … [Read more...]
Best Practices for Bank Marketers Using LinkedIn Company Pages
Are you taking advantage of LinkedIn’s company pages to expand your institutions brand presence, foster relationships by attracting followers, and increase lead generation opportunities? According to the LinkedIn Audience 360 Study, LinkedIn members are almost 50 percent more likely to buy from a company they engage with on LinkedIn and 80 percent of LinkedIn members want to … [Read more...]