In one of our more recent blogs, we talked a bit about the benefits of social media. Since then, we’ve been hearing from some financial institutions that, well, weren’t convinced that a social media marketing program was right for them. Their reasoning? Negative comments. Is that a legitimate concern? Well, the honest answer is yes… and no. The reasons behind the … [Read more...]
Humanizing the Digital Banking Experience
In today’s digital world, a consumer can learn just about anything and everything they need to know about a product or service without speaking to a human being. Good or bad? Well, that depends on who you ask. For starters, this relatively new process means that consumers no longer follow the traditional buyer journey, are far better educated, far more demanding in … [Read more...]
Confessions of an Advertising Man
First, a confession: This is not an original headline, but the title of a book written in 1963 by one of the most famous ad men of all time – David Ogilvy. My advertising career began at J. Walter Thompson, at that time the largest agency in the world. In those days, I loved the Ogilvy book, considered to be the Bible for the advertising profession. As a newly-minted … [Read more...]
Community banks and the power of tradition.
As August wanes and autumn draws near, only days remain until the start of the college football season. Regular readers of this blog know my story. In the early 1970’s as a freshman at Auburn University, I was part of a small army of non-scholarship players, better known as “walk-ons,” kids armed only with the dream of earning the right to wear the orange and blue, and perhaps … [Read more...]
Banking’s unsung hero.
I love this time of year, for a variety of reasons— temperatures dropping, leaves changing, and of course, college football. We just went through the season for patriotism. Memorial Day is the season’s unofficial start. Flag Day, Independence Day, Labor Day, all reminders of the work, symbols and sacrifice that made our country great. The other day, while wandering … [Read more...]