Call it “old-school social media,” better known as the thank-you note. You remember the handwritten note, those things your Mom fussed at you to finish after graduation. They may seem an antiquated notion in the age of social media. But the thank-you note is an important tool, not only in marketing, but it communicating appreciation to your team members. A healthcare … [Read more...]
Millennials ARE worth the effort for community banks.
Marketing executive Kevin Tynan dropped a startling bombshell in the bank marketing world earlier this year. In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials. Community banks, he argued, aren’t so lucky. In his last sentence, he dropped the bomb: “I say … [Read more...]
Three Steps to Discovering What Your Bank Customers Really Want
Most people see their banks and/or credit unions as something they need but do not easily differentiate why they should use one from the other. So how can a financial institution stand out from the pack? By discovering what products and services their current customers and target markets really want from their financial institution. Have you ever been asked to complete a … [Read more...]
Social media and your bank – what your customers are saying about you and what you can do about it.
Several years ago, a friend of mine had her satellite radio stolen from her car as it sat in her driveway. She promptly called and reported it stolen, requesting that service to the radio be cancelled immediately. Instead – despite multiple calls, complaints and tears – the company charged her monthly for a radio that she no longer even owned for the next three … [Read more...]