Bank Marketing Strategy + Ideas

By Neal Reynolds, Bank Marketing and Advertising Strategist

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What’s your financial institution’s political risk in 2016?

July 7, 2016 By Neal Reynolds

Election 2016

Joe Wheeler has spent more than two decades in the financial services industry, much of that time helping community banks to craft strategic plans, while at the same time incorporating risk management and regulatory considerations into the strategic equation. In a recent article on the web site cbinsight.com, Wheeler tosses an interesting ingredient into the risk management … [Read more...]

At last, a Washington idea community banks and credit unions can use.

June 8, 2016 By Neal Reynolds

Washington

Often in this space, we’ve written about how Washington has made community banks its personal punching bag. Sarbanes-Oxley, Dodd-Frank, the FDIC and other financial regulators – as well as Congress and the White House -- have not been friendly to community banks, all while bailing out Wall Street big boys. But at last, news hit quietly several weeks ago about a proposed … [Read more...]

Who Ya Gonna Call? Fraud Busters

May 27, 2016 By Neal Reynolds

Bank Fraud

How a Texas bank protects its senior-citizen customers with common sense and commitment. Scams aimed at vulnerable, trusting seniors seem to be a common practice among criminals these days. Robberies once committed at banks with ski masks and pistols have been replaced by cybercrime. We’ve spent a good deal of time of late chatting about Millennials. No doubt, the … [Read more...]

Banker’s brawl helps no one.

May 25, 2016 By Neal Reynolds

Banker's Brawl

An article in the May 11 edition of The Wall Street Journal caught our eye last week. While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking. In short, the story covered a spitting match between Camden Fine, president and CEO of the Independent … [Read more...]

5 Lessons Learned At Chick-fil-A

May 16, 2016 By Neal Reynolds

Chick-fil-A

Even when it seems that criticism and competition will make feathers fly at Chick-fil-A, headlines tell a different story. Here at BankMarketingCenter.com, we’ve been interested of late in the lessons community banks and credit unions can learn from success stories in other economic sectors, which brings us to Chick-fil-A. Pull up a chair, grab some sweet tea – Chick-fil-A’s … [Read more...]

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