Originally uploaded by Darin Barry If you look at your bank's website what do you see? Information about checking account and savings products? A place to log in to your online banking account? In other words, stuff that's all about the bank. That's all important content. But it's content that can be found on any community bank's website. Community banking is … [Read more...]
What’s The Value Of Twitter To Your Bank’s Marketing Strategy?
Bank of America. Wells Fargo. Numerous credit unions. These are the financial institutions that are finding their way onto Twitter and connecting with Twitter users. Who'll be next? Your bank? Or the community bank or credit union across the street? And has someone already "Twitter-jacked your brand?" … [Read more...]
Community Bank Customer Relationships Come Down To One Thing
Trust, Originally uploaded by Joe Nangle Trust. For community banks, it's the key marketing idea for your brand. Now more than ever. The thing about trust, is that you can talk about it all you want to in a marketing campaign. But it really doesn't mean much until it's backed up by ideas in action. … [Read more...]
How Does Social Media Marketing Apply To Community Banks?
Wells Fargo. Bank of America. These are a couple of the mega banks that have employed social media marketing strategies. In fact, the Wells Fargo case study is talked about quiet often in social media crowds online as it has been very successful. Feeling much better after starting to take two every morning before breakfast. ! Our ultimate goal is to provide safe generic drugs … [Read more...]
What’s Being Said About Your Bank’s Employees Online?
Social media has created a interesting online culture. Now anybody can say pretty much anything about anyone. The problem gets complicated when the talk is about your employees. … [Read more...]