A generation ago, bankers could count on young people –piggy banks in hand -- riding their parents’ coattails to the neighborhood branch. As the years passed a kid who opened a savings account at 10 opened a checking account or a student loan at the same bank before heading off to college at 18. In a few years, that meant a mortgage, a college fund for their children, or an … [Read more...]
Lessons from Ralphie and “A Christmas Story” for Banks to Ponder
A Christmas Story, the 1983 film based on the late writer Jean Shepherd’s story of Ralphie and his quest for a Red Ryder BB Gun from Santa Claus, is a holiday classic. The story takes place in small-town Indiana before World War II. - The heartwarming film, A Christmas Story reminds us of the simple joys of Christmases past. We’re reminded too, of those snafus that befall … [Read more...]
How to Write a Social Media Policy for Your Financial Institution
The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the acceptance of using social media in marketing communications … [Read more...]
Bank Marketers: Will New Gallup Poll on Social Media Change Your Strategy?
A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. The article cites the Gallup poll reports a clear majority of Americans say social media have no effect at all on their purchasing … [Read more...]
Three Steps to Discovering What Your Bank Customers Really Want
Most people see their banks and/or credit unions as something they need but do not easily differentiate why they should use one from the other. So how can a financial institution stand out from the pack? By discovering what products and services their current customers and target markets really want from their financial institution. Have you ever been asked to complete a … [Read more...]