by Guest Blogger Jessica Kane Myths and Misconceptions About the Decline of Checks The use of checks has been on a continual decline for the last decade and most believe this will continue at an exponential rate until the eventual death of the check. No one can argue that the use of checks has been on the decline, but the truth is is that this decline has occurred at a … [Read more...]
5 Online Resources for Strategic Networking
Networking is essential for business development. We all have networks that connect us with colleagues, peers, prospects and referral sources. If you want to grow your business, you need to network, but many times the tried and true ways of networking have become stale, no longer produce leads, referrals or connections, and are a waste of your time. May be it’s time to break … [Read more...]
Best Practices for Bank Marketers Using LinkedIn Company Pages
Are you taking advantage of LinkedIn’s company pages to expand your institutions brand presence, foster relationships by attracting followers, and increase lead generation opportunities? According to the LinkedIn Audience 360 Study, LinkedIn members are almost 50 percent more likely to buy from a company they engage with on LinkedIn and 80 percent of LinkedIn members want to … [Read more...]
Bank Marketers: Are You Connecting with Seniors to Meet Their Needs?
While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. Murtha cited a recent survey that found that by 2018 nearly 70 percent of all disposable income in the United States will belong to … [Read more...]
What Bank Marketers Need to Know About Consumer Trust
Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? Easy access to information online has allowed consumers to search for their products and services using the web before actually visiting a “brick and mortar” location or even speaking to someone at the business. Whether we like it or … [Read more...]