For the first time, online local advertising is expected to overtake all local analog media. In fact, digital is expected to eat up more than half of all local ad dollars in 2016, according to Borrell Associates. In fact, Borrell predicts that online local advertising is expected to grow by 36.9 percent, ahead of last year’s rate of 34.9 percent. Overall advertising is expected … [Read more...]
Teach Children to Save Day set April 29; Registration for Banks Underway
A great opportunity for bankers is set for April 29. And while it’s more than two months away, registration is underway for banks who want to get involved in Teach Children to Save Day. Last year, more than 14,000 bankers from across the nation visited classrooms, hosting financial education events. Banks that register for the 2016 event get access to the Teach Children to Save … [Read more...]
Bank marketing and Ziggy Stardust (Seriously)
The passing of rock n’ roll legend David Bowie earlier this year at 69 may seem to have as much in common with the pinstriped, buttoned-down world of bank marketing as a peacock in a flock of pigeons. But bankers can learn a thing or two from Ziggy Stardust and Bowie’s various other rock incarnations: Consider: Branding: Before the world even knew a David Bowie, or … [Read more...]
The Future of Banking: Will Smart Phones Replace Smart Bankers?
A check arrives in the mail. Your customer, still in his/her pajamas and down with the flu, needs to deposit those funds. Thanks to smart phone technology and Check 21 legislation, the ailing client can get that done with ease and has been legally able to do so for more than a decade. But this relatively recent technological advance begs a critical question for the future … [Read more...]
Uncle Harry’s Gift (The Teen Years)
In a previous post, we talked about encouraging younger children to save and how banks can come alongside families to help encourage wealth-building behavior at an early age. Now –cue the scary music --the teen years. The teen years – for more reasons than can be addressed in a single post –pose countless challenges, ranging from academics to zits. When it comes to … [Read more...]