Bank Marketing Strategy + Ideas

By Neal Reynolds, Bank Marketing and Advertising Strategist

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Mobile banking means evolution, not extinction for local community banks, credit unions.

March 18, 2016 By Neal Reynolds

In many of my posts, I’ve discussed the importance of high-quality customer service, from the drive-thru window to the executive suite. There may be skeptics out there who say that branch banking is on its deathbed and that customers are flocking to branchless banking through mobile devices. Meredith Deen, president of Financial Management Solutions, takes a different view. … [Read more...]

“Turn your radio on . . .”

March 17, 2016 By Neal Reynolds

What started as a Pennsylvania bank’s blog transformed with the twist of a dial. We like blogs. You wouldn’t be reading this if we didn’t. But something caught our attention that’s worth sharing. It’s the story of how the idea for a blog became a radio show. And while the jury is still out on how much bounce Fidelity Deposit and Discount Bank in Dunmore, Pa., will get from … [Read more...]

Will smartphones replace smart bankers?

March 14, 2016 By Neal Reynolds

Smart Phones

A check arrives in the mail. Your customer, still in his/her pajamas and down with the flu, needs to deposit those funds. Thanks to smartphone technology and Check 21 legislation, the ailing client can get that done with ease and has been legally able to do so for more than a decade. But this relatively recent technological advance begs a critical question for the future of … [Read more...]

Do’s and don’ts of social media

March 9, 2016 By Neal Reynolds

Social Media

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. In summary: “It’s not personal. It’s business.” Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page. … [Read more...]

Disruptors: The bogeyman for traditional banks?

March 7, 2016 By Neal Reynolds

It’s no secret that the Fintech world is exploding. And while some innovations, like mobile banking apps, are marvelous opportunities for community banks to improve customer service and solidify their customer base, there are some scary trends at play that could radically transform banking as we know it and spell bad news for smaller banks. They’re called disruptors. These … [Read more...]

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