Banks, like other companies, spend countless hours and thousands of dollars each year communicating with their employees.
And bankers, like the customers they serve, are changing the way they prefer to communicate.
Introducing new policies, products and procedures to bankers in multiple branches requires substantial investments of time, money and energy to prepare and distribute. Once the message has been created, refined and sent to a designer for layout, it must then be proofed and often revised before it is finally distributed to employees or posted on the break room wall.
And even after all of this work, there is no guarantee that employees even received, read or understood the message!
Last week, we talked about how banks are using digital signs in their lobbies to communicate with customers, but there is also a trend emerging with banks using this technology to communicate with their own internal teams as well.
Sending digital messages to employees is a cheap and effective way to convey important messages – with an added benefit to the environment. These messages can include anything from reminders about banking holidays, quarterly revenue goals, new product and service promotions, or even recognition of exemplary employees.
Messages can be created quickly by combining customized text with your own professional images and videos or by using templates created through an outside agency. Once content has been created and uploaded, you can schedule when it will be delivered, the frequency of rotation, and where it will be shown.
With a simple click of the “send” button, content is delivered wirelessly to a specified digital sign in your designated bank for employees to read. These digital signs can be purchased specifically for this purpose or can also be a hardwired flat screen television already in your bank that has been inexpensively outfitted to integrate with the technology.
This technology provides banks with the ability to communicate important messages to employees across all branches instantly without the need for designers and at a fraction of the costs associated with printing and distribution – and they are more eye-catching, generating more attention than traditional printed materials.
In most cases, the technology and equipment can be paid for by selling advertisement space to vendors interested in reaching your employee base. With just a few spots a month, banks can often pay for their entire system.
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Neal Reynolds has worked with hundreds of banks and credit unions around the country helping them to grow core deposits and market share without growing their marketing budgets. Contact him at [email protected].
