Bank Marketing Strategy + Ideas

By Neal Reynolds, Bank Marketing and Advertising Strategist

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How Arnie built his army

October 11, 2016 By Neal Reynolds

Anyone who loves sports, especially golf, was heartbroken at the news of the passing of Arnold Palmer. Every member of the triumphant American Ryder Cup team, as well as its honorable European opposition, owes much to Palmer. In fact, it’s no exaggeration to say that every professional golfer of the past 60 years owes Palmer. The working-class guy from Latrobe, Pa., brought … [Read more...]

Fitting a sumo wrestler into a clown car!

October 7, 2016 By Neal Reynolds

Sumo wrestler

We all remember the great musical Fiddler on the Roof, and the lyrics from one of its best-loved tunes: “Matchmaker, Matchmaker,  Make me a match, Find me a find, Catch me a catch, Matchmaker, Matchmaker, Look through your book, And make me a perfect match!” In marketing community banks and credit unions, one of the critical components of the mission is … [Read more...]

FDIC’s welcome sign for de novos might as well be unplugged.

July 28, 2016 By Neal Reynolds

Welcome

These days, when some in the political circle are calling for an expansion of Dodd-Frank, the chairman of the FDIC, Martin Gruenberg decided in April to ease regulations in an effort to try to jump start the creation of new banks. As you know, the number of de novos sagged after the Great Recession. In short, Gruenberg slashed the period of microscopic regulatory scrutiny … [Read more...]

Could this be what the future of banking looks like?

July 14, 2016 By Neal Reynolds

Postal Service

Our country seems so awash in bad news these days, it feels like ISIS could kick back in its collective recliner and watch us destroy ourselves. And American banking is not immune from sad tidings of great sadness. A draft plank of the Democratic platform released July 1 calls not only for the expansion of Dodd-Frank, but also would authorize the United States Postal … [Read more...]

What’s your financial institution’s political risk in 2016?

July 7, 2016 By Neal Reynolds

Election 2016

Joe Wheeler has spent more than two decades in the financial services industry, much of that time helping community banks to craft strategic plans, while at the same time incorporating risk management and regulatory considerations into the strategic equation. In a recent article on the web site cbinsight.com, Wheeler tosses an interesting ingredient into the risk management … [Read more...]

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