Call it “old-school social media,” better known as the thank-you note. You remember the handwritten note, those things your Mom fussed at you to finish after graduation. They may seem an antiquated notion in the age of social media. But the thank-you note is an important tool, not only in marketing, but it communicating appreciation to your team members. A healthcare … [Read more...]
The power of “Yes, Ma’am”, “No, Ma’am”, “Thank you, Ma’am” and “Please”.
A friend recounted a story of summers at his grandmother’s house. While visiting, the grandmother had some rules when visiting her house on the banks of a north Alabama lake. Always say, “Yes, Ma’am” and “No, Ma’am”, “Please” and “Thank you” Blessings before meals – always Always say “Thank you” for the meal and that you enjoyed it, whether you did or not. This rule … [Read more...]
April is Community Banking Month. Here are nine ways to celebrate!
As you probably know, April is Community Banking Month. Some community banks trim the celebration to a week, others celebrate the whole month. Whatever your bank’s choice, BankMarketingCenter.com has some fun ideas for celebrating your bank’s positive role in the community. And if you read all the way to the bottom, you'll find an added bonus to help you effectively tell the … [Read more...]
Walking in your neighbor’s shoes this Thanksgiving.
Thanksgiving 2005. The scene was the Mississippi Gulf Coast, a land that still looked for all the world like a war zone, thanks to Hurricane Katrina, the storm that hammered Mississippi and Louisiana just three months before. Where homes once stood, FEMA trailers were in their place. Homes that survived, more often than not, were patched with blue tarps or boarded windows. … [Read more...]
Marketing lessons learned from “Losers”
Southern college football fans of a certain age will remember the radio show “Leonard’s Losers.” For those among us who never experienced the joy of a “Leonard’s Losers” broadcast, the premise was simple: Leonard Postoasties –the alter ego for the show’s creator, Athens, Ga., entrepreneur Leonard Postero, would pick the losers for that weekend’s college football games. From … [Read more...]