Bank Marketing Strategy + Ideas

By Neal Reynolds, Bank Marketing and Advertising Strategist

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Weathering the storms of hurricanes and bank fraud.

September 6, 2017 By Neal Reynolds

Weathering the storms of hurricanes and bank fraud.

Junk happens. As we know well, banks and credit unions aren’t immune from having to activate its crisis management strategy. And if you think your community bank is immune from crisis, you’ve got one. Without preparation, you’re asking for trouble, chin deep in a public relations crisis of your own making. And forget about the old saying “There’s no such thing as bad … [Read more...]

United Airlines, a public relations multiple engine failure.

April 11, 2017 By Neal Reynolds

United Airlines, a public relations multiple engine failure.

If we had to pick the public relations flub of the first four months of 2017, try United Airlines. Calling United’s fiasco, a flub is an extreme understatement. For the airline, this is a public relations multiple engine failure, a public image crash and burn. The bare facts: United personnel physically removed a Chinese passenger from an overbooked Chicago-to-Louisville … [Read more...]

5 Lessons Learned At Chick-fil-A

May 16, 2016 By Neal Reynolds

5 Lessons Learned At Chick-fil-A

Even when it seems that criticism and competition will make feathers fly at Chick-fil-A, headlines tell a different story. Here at BankMarketingCenter.com, we’ve been interested of late in the lessons community banks and credit unions can learn from success stories in other economic sectors, which brings us to Chick-fil-A. Pull up a chair, grab some sweet tea – Chick-fil-A’s … [Read more...]

Good medicine: What banks can learn from the Dr. Pepper hoax

April 30, 2016 By Neal Reynolds

Good medicine: What banks can learn from the Dr. Pepper hoax

My friend Paul has an addiction. His substance of choice isn’t dangerous. In fact, it’s delightful, especially over ice. It’s Dr. Pepper. So imagine his horror this week when social media blew up with something that looked very much like a corporate press release, announcing that Dr. Pepper, the popular soft drink, would cease production this summer. Fellow Peppers … [Read more...]

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About The Author

About The Author

Neal Reynolds is a financial marketing expert with over 30 years of experience working with financial institutions of all sizes from all over the country. READ MORE.

Recent Posts

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  • Humanizing the Digital Banking Experience

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