Bank Marketing Strategy + Ideas

By Neal Reynolds, Bank Marketing and Advertising Strategist

  • BankMarketingCenter.com
  • CUMarketingCenter.com
  • BankDigitalSigns.com
  • About Us

The power of great expectations.

July 28, 2017 By Neal Reynolds

A friend recounted the story of a women’s softball coach at a major university. The program, that only a few years earlier had been invisible on NCAA softball radar, had in just three seasons advanced to the finals of their conference tournament and then on to the College World Series. Like any good CEO, the coach met with each of his players individually. One by one, the … [Read more...]

5 Lessons Learned At Chick-fil-A

May 16, 2016 By Neal Reynolds

Chick-fil-A

Even when it seems that criticism and competition will make feathers fly at Chick-fil-A, headlines tell a different story. Here at BankMarketingCenter.com, we’ve been interested of late in the lessons community banks and credit unions can learn from success stories in other economic sectors, which brings us to Chick-fil-A. Pull up a chair, grab some sweet tea – Chick-fil-A’s … [Read more...]

Don’t worry about training your staff and having them leave – worry about not training them and having them stay

March 28, 2016 By Neal Reynolds

Sales Training

I’ve written before about the need for financial institutions to train their sales associates. The reason is this: most banks and credit unions have never had to worry about selling anything. They opened a branch and people just walked in and opened an account. But as we all know, those days are over. Today, even people who have bank accounts are starting to use … [Read more...]

Copyright © 2009 - 2015 · Bank Marketing Strategy + Ideas