First, a confession: This is not an original headline, but the title of a book written in 1963 by one of the most famous ad men of all time – David Ogilvy. My advertising career began at J. Walter Thompson, at that time the largest agency in the world. In those days, I loved the Ogilvy book, considered to be the Bible for the advertising profession. As a newly-minted … [Read more...]
Mobile banking means evolution, not extinction for local community banks, credit unions.
In many of my posts, I’ve discussed the importance of high-quality customer service, from the drive-thru window to the executive suite. There may be skeptics out there who say that branch banking is on its deathbed and that customers are flocking to branchless banking through mobile devices. Meredith Deen, president of Financial Management Solutions, takes a different view. … [Read more...]