A friend of mine worked in mortgage banking in the late 1980s. After starting a career in media, he turned to banking for better pay, better hours and most of all, greater challenge and opportunity for advancement. Working in the heart of a large downtown created excitement, a “Mad Men” sort of vibe, complete with button-down collars, suits and ties. Don’t misunderstand, … [Read more...]
Millennials ARE worth the effort for community banks.
Marketing executive Kevin Tynan dropped a startling bombshell in the bank marketing world earlier this year. In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials. Community banks, he argued, aren’t so lucky. In his last sentence, he dropped the bomb: “I say … [Read more...]