For those of us of a certain age, cryptocurrencies like bitcoin and others seem like a shadowy mystery figure in a 1940’s film noir classic. So it was for me, until cryptocurrency came home. A quick story: A few years back, my son invested $100 in a cryptocurrency exchange, Mt. Gox, at the time, the world’s largest Bitcoin exchange and wallet provider. His investment … [Read more...]
Jerry Lewis, banks and the power of testimonials
The passing of Jerry Lewis at 91 a few weeks back set us to thinking about the power of testimonials. For Lewis, comedian, actor, singer and star of stage, screen film and nightclubs, testimonials came in the form of laughter and applause from an audience, or in the case of his work for the Muscular Dystrophy Association, billions of dollars for charity. Lewis was honored … [Read more...]
Market your Mayberry
At BankMarketingCenter.com, we’re always on the lookout for how other segments of the economy – beyond the financial sector – market their products. Grab a plate and let’s talk about one of the hot trends in the restaurant business known as farm- to- table. Put simply, farm-to-table – or farm-to-fork, is the idea that local restaurateurs fill their menus with items grown … [Read more...]
Weathering the storms of hurricanes and bank fraud.
Junk happens. As we know well, banks and credit unions aren’t immune from having to activate its crisis management strategy. And if you think your community bank is immune from crisis, you’ve got one. Without preparation, you’re asking for trouble, chin deep in a public relations crisis of your own making. And forget about the old saying “There’s no such thing as bad … [Read more...]
Community banks and the power of tradition.
As August wanes and autumn draws near, only days remain until the start of the college football season. Regular readers of this blog know my story. In the early 1970’s as a freshman at Auburn University, I was part of a small army of non-scholarship players, better known as “walk-ons,” kids armed only with the dream of earning the right to wear the orange and blue, and perhaps … [Read more...]